pete for america

Roles: Art Director, Design Lead
work: direct mail

In 2020, I was the art director and design lead on a team at BerlinRosen that produced direct mail for Pete Buttigieg's presidential campaign. The design of the mail built on the already-established campaign branding, with a goal of showing Pete as a strong, viable candidate who could defeat Trump despite his age and lack of name recognition. With a mix of archival images, photography from the campaign trail and graphics, we produced several rounds of mail that stood out in a very crowded presidential field. Pete went on to make history by winning the Iowa caucuses, becoming the first openly-gay candidate to win a delegate—and a state—for president.